Jewerly marketplace

Mobile website
Goal
The goal of this project was to create a friendly online platform with jewerly. The platform offers products of different brands, so customers don't have to check every single jewerly brand on its own website.
This is not a commercial project. It was created on educational purpose.
Check out the prototype!
Process
Prior to creating personas, I conducted some informal interviews with friends. On this basis, two personas and customers journey maps were created. The analysis outlined the direction in which the project should develop.
Check out the prototype!
The platform is a marketplace connecting various jewerly merchants with their potential clients. For now, people have to visit many different jewerly online shops to find their perfect piece. It would be so much easier, if they were all connected at one place. No visiting ten brands' websites, no comparing products with ununified descriptions. Nice, isn't it?

The whole process started with conducting some interviews with friends and family about their online shopping preferences in terms of jewerly. How and where are they looking for jewerly? How they compare and choose their perfect products? What they like and what they hate about buying jewerly and generally stuff online? After that I had some informations to create personas and their journeys. After a research for different benchmarks, I had an idea what I would like to include in my screens.

Tools: Figma, Miro, Adobe Ps and Adobe Ai.
E-commerce
Figma prototype
Nov 2021 — Dec 2021
Personas
Customers journeys